Our P.A.T.H.
We Run On It
PASSION
Ours is helping people who move perform their best.
AUTHENTICITY
We do what we say. We say what we mean.
THOUGHTFULNESS
We care. About our people, our products, our customers, and our community.
HUMILITY
No task is too small. Improvement has no finish line. We win as a team.
How It Started
Our first big step happened more than 20 years ago when Feetures founder and runner Hugh Gaither said, “I think we can create a better sock and build a beloved brand.” It was a premise based on decades of industry knowledge and recognition of a market gap. Hugh quickly shared the notion with John, his eldest son and a product enthusiast, and the two were off and running to make the vision materialize. Joining them a little later in the mission was Joe, Hugh’s younger son who, in high school, came up the new brand’s name, Feetures. A title that immediately conveyed the product’s unique features and benefits.
Running Towards Greatness
So, with ideas and aspirations flowing, the three entrepreneurs started a sprint to create the world’s best-performing running sock and grow a new brand. Along the way there were plenty of spirited debates on which way the company should run, but the family bond and common goal kept everyone aligned and Feetures took off.
Movement Is Our Business
Fast forward to today, and Feetures is setting a leader’s pace and demonstrating to employees, customers, and their communities that an active lifestyle is the best one to lead. We believe motion keeps us all vibrant, and helps us stay in the game and off the couch to pursue better physical and mental health.
We Care.
People
“The Golden Rule resonates through every piece of our business. It is a key part of our decision-making process. It’s the foundation from which we view everything from manufacturing partnerships to vendor and customer relationships.” -John Gaither, CEO
Planet
Since our company’s launch, we have used only the highest quality fibers to make socks that last well past many on the market. We understand the longer socks can stay on your feet, the less waste there will be heading to the landfills.
Community
Feetures partners with many powerful community programs to help people advance their goals, mobility, and confidence. We fill gaps with product donations, personal time, and financial support.
