Flagship Brands, LLC Privacy Policy

Effective Date: July 11, 2025

Flagship Brands, LLC, its affiliates, and subsidiaries d/b/a Feetures (“Feetures,” "we," or "our") operates https:/feetures.com/ (“Website”). We believe that the privacy and security of your information and personal data (“Information”) is very important. We recognize that you care how Information about you is collected, used, and shared, and we respect your privacy. This Privacy Policy (“Policy” or “Privacy Policy”) describes the Information we collect, how we use it, how the Information may be shared with other parties, and the rights you may have available to you regarding the Information. This Privacy Policy is intended to summarize and inform you of our general privacy and data protection practices regarding the collection, use, and disclosure of Information when you use our Website, and in interactions with our customer service representatives, during events, through financial incentives, through marketing efforts, including contests and sweepstakes, through third parties, and any other interactions, and the choices you have with respect to that Information. This Privacy Policy does not apply to any website operated by a Company affiliate or subsidiary that has a separate privacy policy.

Please carefully read this Privacy Policy as we may update it from time to time as indicated by the Effective Date at the top of this page. Your continued use of the Website indicates your acknowledgement of this Privacy Policy and that you accept the Terms of Service which are hereby incorporated by reference. If you do not agree with any portion of this Privacy Policy, now or as amended by us, please immediately cease using our Website and services.

What information about me is collected and stored?

“Personal Information” or “Personal Data” (hereinafter “Information”) is information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual.

Information may include:

Personal Identifiers such as your first and last name, Drivers License number, online identifiers, email address, billing address, shipping address, telephone number, financial and payment information including but not limited to credit card number and expiration date, gender, personal interests, date of birth, or information about a third party provided by you.
Device Information such as Internet Protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifiers, referring URL, operating system, web browser, or other similar unique identifiers.
Demographic Information such as age, gender, race, ethnicity, estimated income, and household information, some of which may include characteristics of protected classifications under state or federal law.
Geolocation Information such as country, city, and zip code as determined by your IP address.
Sensitive Personal Information as defined in the applicable U.S. state privacy laws and which may be collected solely to provide you the services you have requested. Company does not use sensitive personal information for inferring characteristics about you.
Website Data including a record of your product interest(s) and purchase(s), or interactions with the Website.

Personal Information does not include:

Publicly available information from government records.
Deidentified or aggregated consumer information.

We may interact with you in a variety of ways and collect Information during those interactions. While some Information we collect is required to provide you the services you are requesting, you may voluntarily provide other Information.

We collect Information from these sources:

Directly from you, including Information you share during communications and interactions with us, which may include the content of email messages, chat sessions, text messages, and phone calls.
Automatically through the use of cookies and other similar tracking technologies when you interact with the Websites, or with communications we send to you.
From third party sources including social media platforms, including but not limited to Facebook, Instagram, Pinterest, or X.
From third party payment processing providers, financial information, and payment “tokens.”
From other sources such as marketing or advertising service providers, vendors that provide services on our behalf, and other publicly available sources.

Cookies

This Website uses cookies, and other similar technologies including but not limited to pixels and beacons, from third parties and service providers to help personalize your online experience, log your preferences for future reference, analyze the use of the Website, advertise Feetures’s products and services, and to maintain security of the Website. Cookies help us to collect information about how users interact with the Website, including but not limited to the date and time of visits to the Website, pages viewed, amount of time spent using Feetures’s digital offerings, or other general information about the device(s) used to access the Website. Through the use of cookies and other similar technologies, information about video materials or services you engage with on the Website may be disclosed incidentally in the ordinary course of business.

To the extent that cookies and other similar tracking technologies are deemed to be a “sale”/ “sharing,” which includes targeted advertising, as defined under applicable U.S. State Data Privacy laws, you can opt-out of these online tracking technologies by submitting a request through our secure contact form located at https://feetures.com/pages/data-subject-requests. Please note, some features of our websites may not be available or function as intended as a result.

To learn how to opt out of certain ad network interest-based advertising in the U.S., please visit YourAdChoices and Network Marketing Initiative websites. Choices you make may be browser and device-specific. In addition, your mobile device settings may allow you to limit your device from sharing certain information for advertising purposes. Additional information about opting out of targeted advertising is included in the US State Data Privacy Laws section below.

How is my information used?

We use your Information to:

Provide the Website and services you request, including but not limited to maintaining a history of products you previously purchased.
Contact you about services and products you have purchased.
Communicate with you and respond to questions you send us.
Improve our offerings and understand how you interact with the Website.
Create, manage, and administer your account.
Prevent and detect fraud, and otherwise comply with applicable U.S. State and Federal laws.
Protect and enforce Feetures’s legal rights.
Engage with you through advertising and marketing campaigns.
Maintain the safety, security, and integrity of the Website, Feetures’s databases, servers, and networks, and other technology assets and business.
Test, research, and develop products, including but not limited to the development and improvement of our offerings and Website.

Unless you opt-out of marketing communications, we may also use your email and mailing addresses provided at sign-up to advise you in the future of items that may be of interest to you. The information you provide at registration may be used to facilitate and monitor your activities on the services and to allow us to send you administrative and other information related to the Website.

Our use of Information is limited to the purposes set forth in this Privacy Policy unless we obtain consent for such other processing.

With whom is my information shared?

Except with your consent or as described in this Privacy Policy, we do not sell, rent, or share with third parties any of your Information. However, we may share deidentified or aggregated consumer information with third parties.

We disclose your Information to:

Affiliates for business purposes such as providing the Website and our product and service offerings.
Service providers that perform services on behalf of Feetures and for ordinary business purposes including but not limited to cloud-hosting platform providers analyzing customer data, third parties providing marketing and advertising assistance, and financing and payment processing providers.
Third parties necessary to complete your transaction, administer promotional contests, marketing campaigns, and targeted advertisements, fraud protection and credit risk reduction, product customization, financial incentive program management, promotions fulfillment, Website evaluation, data analysis and, where applicable, data cleansing, and to protect the security and integrity of the Website and correct any technical problems and malfunctions.

We may also disclose your Information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our terms of use, terms of sale, and other agreements.
If we believe disclosure is necessary or appropriate to protect the rights, property or safety of Feetures, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
At your direction.
In connection with a sale, merger, consolidation, change in control, transfer of assets, reorganization, or liquidation of part or all of our assets or business.

Children’s Rights

This Website is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or on or through any of its features on the Website, make any purchases through the Website, register for a Rewards Program through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to Feetures, including your name, address, telephone number, email address, or any online identifier you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete the Information. If you believe we have Information from or about a child under 16, please contact us at: [email protected].

Residents of certain states may have additional rights regarding the collection and sale of their personal information. Please see U.S. Data Privacy Laws for more information.

What steps are taken to keep my information secure?

We work to protect your personal information from loss, misuse, or unauthorized alteration by using commercially reasonable security safeguards, coupled with security procedures and practices. Although Feetures employs measures to maintain security of the Website, its servers, and networks that store Information, we cannot guarantee that your Information will not be intercepted by third parties’ illegal conduct. It is your responsibility to maintain the privacy of your online identifiers and passwords. Unauthorized use of your registered account with Feetures will enable access to your Information. Please keep your online identifiers and password in a safe and secure place. If you wish to cancel a password, or if you become aware of any loss, theft, or unauthorized use of a password, please contact us at 888-801-7227.

What are my options and rights?

U.S. State Data Privacy laws require Feetures to disclose the categories of Information collected, from whom the Information is collected, and how such Information is used. Please see the above-sections titled What information about me is collected and stored? and How is my information used?

Categories of Information Disclosed and Categories of Recipients

Information Disclosed	Recipients
Identifiers, such as your name, alias, phone number, mailing and email addresses, IP address, account name or other similar identifiers, account credentials, address book entries, birth date, and ZIP code.	Service providers and affiliates
Commercial information, including purchase and related transaction information, such as your features.com account log-in credentials and password, payment method(s) (debit or credit card number), items purchased, order status, items in your cart or those saved for future purchase, product review information, gift card information, preferred product sizes, your status as a Rewards Program member, and related information.	Service providers and affiliates
Information you share during communications and interactions with us, which may include the content of email messages, chat sessions, text messages, and phone calls.	Service providers and affiliates
Demographic information, which may include age, birth date, gender, ZIP code, and other information about you.	Service providers and affiliates

We strive to provide you with choices regarding the Information you provide to us. We have implemented mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by visiting https://app.retention.com/optout. Residents of certain states may opt-out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on certain browsers and/or browser extensions that support such a signal). If you choose to use the GPC signal, you will need to activate for each supported browser or browser extension you use.
Disclosure of Your Information for Third-Party Advertising. If you do not wish for Feetures to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by declining optional cookies. You can also always opt-out by logging into the Website and adjusting your user preferences in your account profile, or by sending us an email with your request to [email protected].
Promotional Offers from Feetures. If you do not wish to have you Information by Feetures to promote our own or third parties’ products or services, you can opt-out by unsubscribing from promotional emails sent to you, or at any other time by logging into the Website and adjusting your user preferences in your account profile, or by sending us an email with your request to [email protected]. Note that removal of Information from our database or “opting-out” will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time we can implement your request.
Targeted Advertising. If you do not want us to use Information we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by logging into the Website and adjusting your user preferences in your account profile, or by sending us an email with your request to [email protected].

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt-out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

U.S. State Data Privacy Laws

Feetures processes your Information in accordance with applicable U.S. State Data Privacy Laws, including but not limited to California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia. Residents of these states may have additional options and rights. While this Privacy Policy strives to detail the options and rights available to residents of specific states, please see your states’ privacy laws for more information.

What If I Am A Resident Of California?

California Shine the Light

Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information which includes a list of all third parties to which Company has disclosed personal information, as defined in California Civil Code Section 1798.83(e) during the preceding year, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year. California residents may request this information in writing by contacting us by email to [email protected] with “California Privacy Request” in the subject line. In your request, please attest to the fact that you are a California resident and provide a current California address for your response.

Notice of Financial Incentives

Certain state privacy laws, including California and Colorado, require that Feetures disclose information about the financial incentives related to our loyalty and other promotional programs, such as the Perfect Pair Rewards program (collectively, “Programs”).

From time to time, we may offer financial incentives, including discounts and rewards, to promoter our products and services. When you sign up for one or more of our Programs, you provide us with personal information in order to participate. The benefits provided through the use of the rewards Programs may be considered a “financial incentive” or a “bona fide loyalty program” under applicable law.

Participation

Additional information on the rewards Program, including details on how to earn points and other rewards Program benefits, can be found here.

Material Terms

The categories of Information we may collect in connection with our Programs include, as described in further detail in our Privacy Policy:

Identifiers (e.g., name, email address, password, physical address, and phone number);
Commercial Information (e.g., products or services purchased, obtained, or considered);
Internet/Network Activity (e.g., browsing history or search history;

We use this information to provide our Programs and for internal business purposes. We may share this personal information with the categories of third parties listed in the "How We Disclose Your Information" section of our Privacy Policy. We do not disclose personal information collected in connection with the Program to data brokers. We may disclose substantially all categories of personal information above to our advertising partners. We may process and share this information for targeted advertising.

Value of Consumer Data

It is not our business practice to assign a specific monetary value to personal information. However, California law requires that we assign a value. This statement outlines the value and how we have calculated it in the context of the financial incentives we offer. The financial incentives we offer to consumers are reasonably related to the value of the consumer’s data to our business. We calculate this in good faith based on our reasonable but sole determination using factors that include expenses we incur to collect, store and keep personal information. We also considered the expenses related to providing the financial incentive.

Withdrawal from a Program

Participation in the Rewards Program is voluntary and you may withdraw from the Rewards Program at any time by contacting 888-801-7227. Please note, withdrawing from a Program will result in the loss of earned points, unredeemed rewards, and eligibility to participate in events and promotions.

What If I Am An International User?

Feetures’s digital operations are conducted, in whole or in part, in the United States. The Website is only intended for individuals located in the United States. If you are located outside of the United States, Information you provide to us will be transferred to and stored in the United States and that, by submitting Information to us, you explicitly authorize its transfer and storage in the United States. We will protect the privacy and security of Information according to this Privacy Policy regardless of where it is processed and stored.

Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes to this Privacy Policy, we will post the updated notice on the Website and update the Policy’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

Contact Us

If you have questions or concerns regarding your privacy, the Privacy Policy, or any other suggestions, please contact us using the information provided below:

Flagship Brands, LLC (d/b/a Feetures)
2084 Fairgrove Church Road SE
Newton, NC 28658