Behind the Design: The Inspiration Behind Inspire new High Performance Collection
For our Fall ’25 High Performance Collection, Inspire, product designer Sharon McMillen set out to refresh our everyday essential- elevating core favorites with fresh energy, soft style, and a sense of ease that makes these the socks you’ll reach for again and again. The name Inspire speaks to that feeling- of starting strong, moving with purpose, and finding comfort in the little things that keep you going.
Her approach was simple: build on what people already love and add thoughtful updates that feel fresh without straying from the core. The new Light Gray Basic is a perfect example: an easy, versatile addition to our Core Collection that plays well with anything in your wardrobe. It’s not replacing your go-to Gray Basic, just giving you another favorite to choose from.
When it came to color, Sharon leaned into soft, wearable tones that still feel fun. New shades like Chai Latte and Lavender Tart bring a cozy, seasonal vibe- while Strawberry Milk, Denim Daze, and Sea Glass are back by popular demand, giving fan-favorites a little more time to shine.With our signature High Performance fit, moisture-wicking comfort, and cushion options for every activity, Inspire is all about helping you move through your day with confidence- and a little more color.
Elevated comfort. Effortless style.
Shop the Inspire High Performance Max Cushion 6 Pack
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