Competitor Comparison: Feetures vs. Smartwool®

Competitor Comparison: Feetures vs. Smartwool®

If you've ever worn substandard socks, you know just how much they can impact your comfort and athletic performance. As sock technology has improved in recent years, several brands have emerged as leaders, including Feetures and Smartwool. Let's see how these brands stand up to one another so you can expand your sock collection with confidence.

Why Feetures Fans are Raving

The Feetures brand was created to support and improve athletic performance from every angle. Founded by runners, Feetures’ sole mission is to make the best performance socks in the world. To do so, Feetures is laser-focused on quality, sustainability, and continued innovation. Using natural and synthetic fibers, Feetures socks achieve superior moisture wicking abilities, increased softness and comfort, and enhanced durability. Here are some of the other standout features you can expect:

  • High-density cushioning for increased comfort and durability without the bulk.
  • Moisture-wicking qualities from natural and synthetic fibers to keep your feet cool, dry, and odor-free.
  • Seamless Perfect Toe® design to eliminate irritating toe seams and ensure ultimate comfort.
  • Zone-specific compression to provide superior comfort and support where it is most needed.
  • Anatomical design means these socks are uniquely engineered to conform to the left and right foot structures for an enhanced, custom-like fit.

Feetures knows what goes into making a successful sock, boasting a wide range of fibers, fits, styles, heights, colors, and cushion levels.

Let's Talk Tencel®

One of the most noteworthy differences between these popular sock brands is the fibers they use. While Smartwool has made Merino the main event, Feetures takes the fiber game several steps further. Feetures' Merino 10 collection utilizes a uniquely spun blend of Merino wool and Tencel fibers. Tencel is produced from the pulp of eucalyptus trees. Silky and smooth, it provides breathability, odor control, and a great feel next to the skin.

Sell Me on Sock Options

While both brands offer various styles, heights, and cushion levels, Feetures has breakout collections aimed at specific activities such as golfcyclingrunninghiking, and tennis. Feetures also offers an extensive relief and recovery collection uniquely engineered for those suffering from Plantar Fasciitis or diabetes. The APMA has approved the Therapeutic line by Feetures for active diabetics and anyone with special foot care needs. Alternately, Smartwool offers compression socks in various colors and the option for light or ultra-light cushioning.  

Both companies stand behind their products, with Feetures offering a lifetime guarantee that allows for replacements at any time, no questions asked. Smartwool offers a 100% satisfaction guarantee. However, they only allow for replacements within two years of purchasing.

Find Your Perfect Fit

Feetures continuously stands out as a top pick for athletes of all ages and offers comprehensive lines that utilize various fibers for ultimate durability and a custom fit unlike any sock on the market.  

If you're still on the fence, take Feetures' sock finder quiz and try a pair for yourself. 


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