Joe Gaither: Feetures Chief Marketing Officer

SITEWIDE SALE: 20% Off Sitewide, Up to 25% Off Bundles

Free shipping on orders $55+

  • Store Finder
  • Gift Card
  • US
    • Cart
    View Cart
    You're just $55 from free shipping!

    Joe Gaither: Feetures Chief Marketing Officer

    As a member of the Gaither family, Joe has been an active part of the sock industry since childhood. Having helped name the company while working on homework and spending time with his father, you could say Joe was engineered for marketing from the start!


    After earning a History degree from UNC Chapel Hill (go ‘heels!) Joe joined the Feetures team alongside his father, Hugh, and brother, John, as Chief Marketing Officer. As CMO, Joe spends his days collaborating with and growing the Feetures team, relentlessly committed to developing the very best performance socks to support every way humans are meant to move.


    Off the clock, you can find spending time with his dog son, Louis, or running in his favorite pair of men’s running socks–the Elite Ultra Light–a bestselling men’s sock designed for heel-to-toe comfort in any terrain.

    More articles from this author

    • Why Are Feetures Socks So Expensive?

      Here’s the thing about showing up as your best self: socks are important! These essential garments help keep your feet cool (or warm), comfortable,...

      Why Are Feetures Socks So Expensive?

    • Are Feetures Socks Worth It?

      If you wear athletic shoes, you need quality socks to go with them. Fortunately, the brains behind Feetures have plenty of firsthand experience guiding...

      Are Feetures Socks Worth It?

    • Running Socks Buying Guide

      As a runner, you know that every detail of your equipment matters. You carefully select your shoes for the perfect fit and wear clothes...

      Running Socks Buying Guide

    • Runner's Guide to Charlotte

      Runner’s Guide to Charlotte Next up in our Runner’s Guide series, Charlotte, NC. This is home to Feetures Product Design, Marketing, Inventory Planning and...

      Runner's Guide to Charlotte

    • What does it mean to ROAM?

       Who is that man running alone at night? Why doesn’t he run during the day? Because the hours change. Because he can’t always choose...

      What does it mean to ROAM?

    • Runner's City Guide: Boston

      As a runner, the first thing you might think of when you hear Boston is the big race that happens there every April. And...

      Runner's City Guide: Boston

    • What is Apex?

      What is Apex? Quite simply it's the top. And these socks aren't a promise to get you there but a representation of the flight...

      What is Apex?

    • 4 Tips on Running in the Cold

      From a New Englander, tips on running in the cold... As we enter into five months of shorter days with less sunlight, bitter cold...

      4 Tips on Running in the Cold

    • What are Merino Socks?

      Whether you’re hitting the hiking trails or pounding the pavement, our uniquely engineered Merino Wool Socks will keep your feet comfortable and dry for...

      What are Merino Socks?

    • Your Work-From-Home Wardrobe Inspo

      If you're still working from home, you're probably in a wardrobe slump. We're glad to see the seasons change and cooler weather approaching.  For the Feetures...

      Your Work-From-Home Wardrobe Inspo

    • This Is How We Resist

      Can socks inspire you? We think they can. But, it’s not the fabric or the threads themselves. It’s the purposeful design. The fact that...

      This Is How We Resist

    • Running and Working with Dad

      These days it’s a lot easier to run with Dad than it is to work with him. If you ask anyone on the Feetures!...

      Running and Working with Dad

    • 10 Ways You Know You’re a Runner

      It is no secret that runners are a unique group of people. We have quirks and habits that most people can’t seem to understand....

      10 Ways You Know You’re a Runner